Client is a leading actor and director in India’s entertainment industry (Bollywood) having a global brand following.

To create a mobile and web app based end to end integrated system for the celebrity’s fans, followers, advertisers, show creaters, movie producers and other associated channels resulting into aggregation of brand visibility, social connects, information and reputation management.

The system offers automation, convenience, improved brand visibility by employing-

• Android and iOS based mobile applications for fans and followers

• Web based front end with rich UI/UX and content to engage fans and followers

• AI based automated chatbot to provide first level information to visitors

• Web based portal to manage enquiries and business opportunities

• Web based portal to manage reputation over the internet and visibility to all social mentions

• One point management of all brand building and engagement activities like social media, news, press conference etc

• Web and mobile based control panel for support team for 24 hour connectivity with fans, followers and businesses

AugmatrixLab helped client to ideate, conceptualize, develop and roll out the system including-

• Consultation for digital brand building and process optimization

• Identification of third party systems and IT budgeting

• Product roadmap, architecture, scalability plan creation

• Tools and technology selection

• System design, development and testing

• Development of Web based backend solution

• Development of Android and iOS applications

• AI based chatbot creation and supervised training for fan communication

• PHP, WordPress

• Java 8, Spring, Hibernate

• Dialogflow

• Android, iOS

• Oracle

• End to end consultation on digital brand building

• Hassle free continuous product evolution with help of iterative product backlog management by AugmatrixLab

• Lowest cost of maintenance along with new features addition made possible with scalable and modular architecture implementation

• Easy and low cost adaptability to third party integrations, acquired through extendable and scalable design pattern implementation

• Minimum UAT defect was ensured via comprehensive unit testing, regression testing and early feedback process